Making Complex Brands Clear, Credible & Compelling
20+ years leading healthcare and pharma brand transformation — omnichannel campaigns, digital experience, and enterprise creative direction across specialty pharmacy, market access, and health technology.
Stevie® Award Winner, Best Marketing Group 2023 · Financial Times Americas' Fastest Growing Companies 2024 · Boston Globe Photography Award Honorable Mention.
Brand strategy, campaigns, and patient, HCP, and payer communications across: Oncology, Immunology, Cardiology, Hematology, Specialty Pharmacy, Rare Disease, and Market Access.
Creative direction for market access, HCP engagement, and patient support programs — translating complex reimbursement and access pathways into clear, compelling communications for payer, provider, and patient audiences.
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End-to-end creative leadership for specialty pharmacy and health technology product launches — from naming and identity through omnichannel campaign execution across provider, patient, and commercial audiences.
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Direct-to-consumer campaign creative for specialty pharmacy and women's health — developing patient-facing communications that build trust, drive awareness, and support therapy adherence across digital and print channels.
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BRAND LAUNCH
Elevate Health Technologies
OnePulse Connect
End-to-end brand creation for a new health technology platform, from naming and identity through launch campaign.
Outcome: Launched with cohesive brand architecture and market-ready positioning
REBRAND
AscellaHealth
AscellaHealth global rebrand
Repositioning a specialty pharmacy enterprise as a globally recognized leader — new identity, messaging architecture, and omnichannel rollout.
Outcome: Expanded brand recognition across payer, patient, and provider audiences
EVENT BRANDING
Asembia
Asembia summit identity
Six consecutive years of summit branding for one of pharma's premier market access conferences, exceeding 5,000 attendees.
Outcome: Consistent conference growth and stakeholder adoption year after year
PATIENT & MARKET ACCESS
BMS Access Support
BMS patient & market access platforms
Creative direction for client enterprise platforms spanning payer, provider, patient & internal touchpoints.
Outcome: Improved stakeholder engagement and sales enablement
Elissa Curtis - Creative Director