Making Complex Brands Clear, Credible & Compelling
20+ years leading healthcare, technology, and specialty pharmacy brand transformation through omnichannel campaigns, digital experiences, and enterprise creative strategy.
Recognitions includes Stevie® Award, Best Marketing Group 2023, Financial Times Americas' Fastest Growing Companies 2024, Boston Globe Photography Award.
BRAND LAUNCH
Elevate Health Technologies
OnePulse Connect
End-to-end brand creation for a new health technology platform, from naming and identity through launch campaign.
Outcome: Launched with cohesive brand architecture and market-ready positioning
REBRAND
AscellaHealth
AscellaHealth global rebrand
Repositioning a specialty pharmacy enterprise as a globally recognized leader — new identity, messaging architecture, and omnichannel rollout.
Outcome: Expanded brand recognition across payer, patient, and provider audiences
EVENT BRANDING
Asembia
Asembia summit identity
Six consecutive years of summit branding for one of pharma's premier market access conferences, exceeding 5,000 attendees.
Outcome: Consistent conference growth and stakeholder adoption year after year
PATIENT & MARKET ACCESS
BMS Access Support
BMS patient & market access platforms
Creative direction for client enterprise platforms spanning payer, provider, patient & internal touchpoints.
Outcome: Improved stakeholder engagement and sales enablement
Elissa Curtis - Creative Director