The story of a rebrand success

When AscellaHealth set out to elevate their brand to global recognition as a leader in Specialty Pharmacy, as Creative Director, I partnered with C-Suite stakeholders and led the creative marketing team to make it happen, transforming AscellaHealth into a truly powerhouse brand.

Analyze

Understood the existing brand, researched competitive brands and analytics and formed the plan for rebranding.

Manage

Worked with Marketing, outside vendors, internal leadership, IT departments, project management was key for success.

Design

Conceptualized based on data, recognized solid knowledge of the specialty pharmacy space, and the importance of innovation and global recognition.

Results

The AscellaHealth brand is now recognized as a global partner to life sciences and healthcare companies leading the way to innovation.

Seeing the BIG picture for a global rebrand

AscellaHealth was ready to expand its reach and operations with the aim to enhance global recognition. The objective was to refresh the brand to visually support the company as a key global partner for life sciences and healthcare organizations, while delivering comprehensive solutions that drive innovation and improve the quality of life for patients with complex, chronic conditions. Involving analysis, project management, ideation, creative execution, and basically just thinking beyond-the-box of the pharma realm, I was prepared to present the bigger picture.

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The carry through

As Creative Director, working closely with the marketing team, vendors, and global technology teams, we successfully rebranded AscellaHealth, championing it as a Global Specialty Pharmacy & Healthcare Services Organization.

From the re-imagination of the global branding and logo to the crafting of compelling messaging, my team and I successfully rolled out a cohesive new visual identity for AscellaHealth across all platforms. We meticulously integrated the brand across digital, print, presentations, multimedia, and social media channels. We created informative events for national and international ad boards, webinars, and podcasts.

Our efforts ensured a seamless and impactful introduction of AscellaHealth's new image, reinforcing its position as a global specialty pharmacy and healthcare services organization dedicated to enhancing patient outcomes and streamlining the commercialization of specialty and rare disease therapies. Through this comprehensive rebranding, we have strengthened AscellaHealth's commitment to providing innovative, customized solutions that drive positive change in the healthcare landscape.

This successful team effort was also recognized and awarded with the AMERICAN BUSINESS AWARDS®, THE STEVIES 2023 Winner for Best Marketing Group.

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