The super hero behind brand and patient emPOWerment  

When Bristol Myers Squibb's ARMs (access and reimbursement managers) needed a hero to ignite excitement for their new system and internal website, as creative director leading my talented team, we swooped in and delivered the POW!

Analyze 

Recognized the desire to rally the troops, and welcome in the new website and direction.

Prepare

Collaborated with project heros to create an energized launch for a new portal.

Design 

Concepted and created an impactful campaign that excels expectations. 

Results

A successful launch and a really fun time for heros and all teams involved!

Creatively rallying the troops with emPOWerment 

Armed with a sharp design vision and a relentless drive for innovation, we partnered with the project leaders (heros) at Bristol Myers Squibb to motivate their ARMs. Our mission was to rally the team around a new program launch, infusing excitement and focus on the task's significance. Through creative strategies, we not only energized the launch but also built a strong sense of unity, leadership, and camaraderie within the team, ensuring everyone was aligned and empowered for success.

View ARMed & Empowered work
Armed and Empowered
BMS Portal

Crossing the finish line

By crafting all the art, photography, scripts, onboarding emails, and team-building swag, we ensured the Armed & Empowered portal launch for BMS Access Support was a resounding success. This comprehensive approach not only facilitated a smooth onboarding process but also fostered lasting relationships and unity within the team. The event not only energized the launch but also strengthened the group’s cohesion, laying the foundation for long-term collaboration and success.

Extensive leadership experience as a 
Creative Director in the pharma sector
and across diverse markets

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